How it works

A campaign, not a cake.

Sweet Lead runs done-for-you Cold Cake Campaigns. You bring the dream accounts — we run the entire play, end to end, until meetings hit your calendar.

  1. 01

    Define the dream list

    You give us 5–30 target accounts. We help you tighten it and pick the angle that ties them together.

  2. 02

    Strategy + messaging

    We craft positioning, on-cake copy, the card message and QR code. All on-brand.

  3. 03

    Cake design + tier

    Pick a tier — Lite, Signature or Hero — and we design the cake to match your brand: colours, logo, topper and on-cake message.

  4. 04

    Tech & tracking setup

    Each cake gets its own QR, tracked landing page, and booking page so you know who scanned and who booked.

  5. 05

    Bakery + courier coordination

    We handle production, packaging and same-week delivery across all your target cities.

  6. 06

    Replies, scans, meetings

    Watch meeting roll in, by prospects scanning the QR code and booking a call.

Cake tiers

Three tiers, same goal: land on the desk and get scanned.

Lite Cake
79 € / recipient

Classic cake with branded topper and QR code to your booking link. Solid first touch.

Signature Cake
149 € / recipient

High-quality cake with branded topper, QR code and a message card. The sweet spot.

Hero Cake
890 € / recipient

A jaw-dropping stunt cake for one whale account. Extravagant showcase.

Campaigns also include a 490 € set-up fee. Standard minimum: 10 cakes.

Engagement guarantee

Under 20% scan rate in 30 days? We resend up to 3 cakes free.